In a move that has infuriated Christians all over Nigeria, FrieslandCampina WAMCO Nigeria PLC, makers of Peak Milk, used the crucifixion of Jesus Christ to promote its product on Good Friday.
The Christian Association of Nigeria (CAN) has spoken out against the advertorial, calling it insensitive, offensive, and unacceptable. The association has demanded an apology from the company and has threatened to boycott their products if it fails to comply.
CAN: Good Friday is a Solemn Day for Christians
Good Friday is a solemn day for Christians all over the world, and it commemorates the death of Jesus Christ, who was crucified on the cross for their sins. For this reason, the Christian Association of Nigeria has declared that it is not a day to be used for crass commercial purposes.
FrieslandCampina WAMCO Nigeria PLC’s actions have been seen as disrespectful to the Christian faith and an affront to the millions of Christians in Nigeria and beyond. The association has expressed deep disappointment that a company of such repute would stoop so low to exploit the religious sentiments of its customers for profit.
The Consequences of Disrespecting Religion
CAN has stated that it is considering sanctions against FrieslandCampina WAMCO Nigeria PLC, including a boycott of their products by members and well-meaning Nigerians who share their concerns. They call on the company to issue an unreserved apology to the Christian community and withdraw the offensive advert immediately.
The association recalled a similar incident in the past when Sterling Bank Plc. used crucifixion imagery to promote their product. CAN condemned it then, and they condemn it now. The association has urged all companies and organizations to be mindful of the religious and cultural sensitivities of their customers when promoting their products. They will not tolerate any attempt to trivialize or disrespect their faith.
CAN’s statement calls on FrieslandCampina WAMCO Nigeria PLC to apologize for its insensitive advertorial and respect the religious and cultural sensitivities of its customers. The association has also threatened to boycott their products if their demands are not met. This incident serves as a reminder to all companies and organizations that promoting their products should be done with respect and consideration for the diverse cultures and beliefs of their customers.
