Twitter is taking on Mark Zuckerberg’s rival Threads platform as Elon Musk ramps up the competition. In a bid to support creators and help them earn a living directly on the platform, Twitter has introduced a new feature that allows select content creators to receive a share of the ad revenue generated from ads served in the replies to their posts. This move aims to incentivize creators and enhance their monetization opportunities.
The announcement made by Twitter on Thursday highlights the expansion of their creator monetization offering. Creators will now have the opportunity to benefit from ad revenue sharing, starting with the replies to their posts. Twitter plans to roll out this program more widely later this month, giving all eligible creators the chance to apply.
To be eligible for this revenue sharing program, users must be subscribed to Twitter Blue and have earned over 5 million tweet impressions per month for the past three months. Additionally, they need to have a Stripe payment account, as the payouts for this program will be delivered through Stripe, as confirmed by Elon Musk, the owner of Twitter.
While this new initiative opens up exciting possibilities for content creators, it’s important to note that Twitter has laid down certain guidelines. Monetization of sexual content is strictly prohibited, aligning with Twitter’s content monetization standards. Furthermore, creators are not allowed to monetize copyrighted content that they do not own. The platform also prohibits monetization of content related to pyramid schemes, get-rich-quick schemes, violence, criminal behaviors, gambling, or drugs and alcohol. Attempting to monetize such content will be flagged as a violation.
In summary, Twitter’s latest move to introduce ad revenue sharing for content creators is a significant step in its competition against Mark Zuckerberg’s Threads platform. By providing monetization opportunities and incentives, Twitter aims to foster a thriving community of creators and enable them to earn a living directly on the platform. As the program rolls out more widely, eligible creators will have the chance to apply and benefit from this revenue sharing initiative.